Transactional Mail Relay
Transactional mail relay refers to the process of delivering automated, one-to-one email messages generated by specific user actions or system events. These emails are typically triggered by a predefined interaction and are critical for business communication, such as:
Order confirmations
Password
resets
Account notifications
Shipping
updates
Welcome
emails
Mail Relay
This email is sent via an SMTP (Simple Mail Transfer Protocol) server, or with an API call. A transactional mail relay service takes the email from your server and routes it through secure, optimized servers for delivery to the recipient’s inbox. These services often provide additional features like:
High deliverability
Ensuring emails don’t get flagged as spam.
Speed
Sending emails quickly so that time-sensitive messages
Tracking
Allowing you to track opens, clicks, and delivery status.
Triggering Event
A user takes a specific action (e.g., makes a purchase, requests a password reset, or signs up for an account), or an automated system event occurs (like a status update or system notification).
Email Generation
Once the event happens, the system generates an email message with personalized information relevant to the user’s action (e.g., order details, password reset instructions).
RESTful API
Our transactional mail relay services is also available as an API call using a standard REST interface.
Delivery to the Recipient
The email is delivered to the user’s inbox with assurance that it meets security standards, avoiding being marked as spam or getting delayed.
Key Features of Transactional Mail Relay Services
Reliability
Ensures high deliverability rates for important emails.
Security
Utilizes encryption and authentication mechanisms like SPF, DKIM, and DMARC to protect email integrity.
Scalability
Handles high volumes of emails for growing businesses without overloading your infrastructure.
Analytics
Provides insight into email performance, including delivery rates, open rates, and bounce rates.